ProfileCraft is for you if you're willing to do the research and thinking to make an impression on a specific person you want to work for - any industry, any seniority.

ProfileCraft is especially useful for generalists (operations, project management, chiefs of staff etc.) and career changers - your value often doesn't fit into a job-ad checkbox.

It's also useful for freelancers and fractionals approaching clients.

These all present a single version of you to everyone. You have so much to offer, but you need to explain this differently to different employers - a generic version of you struggles to cut through anywhere.

A ProfileCraft profile is specifically targeted at one reader, with their name at the top.

Most of the work is in researching your target, finding insights, and matching your value to what would benefit them. Your profile is less likely to make an impression if you don't show this - and this is true no matter how you make the approach.

Once you know what you want to say, how to say it concisely, and what evidence you're going to support it with, then putting your work into a profile is easy. From here you should be able to create your first profile in under an hour.

Profiles are composed of 'blocks' - there are 7 different types for different parts of your story. Every block you create is saved to your library, so you can reuse and adapt them - so your second, third, and twentieth profiles will take less and less time each.

We handle the design and layout - you just choose a theme for your profile that suits you (colours and fonts). Our blocks give you structure so you're never facing a blank page, and you can use AI to help you draft if you like.

The only thing we can't supply is your thinking.

We deliberately haven't built AI writing into ProfileCraft. We believe that the value of your profile is that it's unmistakably you, and we think it should be in words you've chosen.

But you can certainly use AI to help with your research, fine-tuning your insights, then drafting, structuring, and refining. We support you using AI in this way if you wish - and (soon) we'll provide guidance, prompts and connections to your tools to help.

When your profile is ready, click 'Publish' - this gives you a live link which you share with your target (you can unpublish it if you want to deactivate the link).

Profiles are not publicly discoverable or searchable. Each profile has its own unique, unguessable link. Anyone who has the link can open it - but only you decide who gets it, and no one else can find it. The recipient can only see the one profile - they don't see your library, your other profiles, or anything about anyone else.

We can't promise this. You still need to earn the click with the message you send with it. But curiosity is on your side: "a page made for me?" is more intriguing than an email attachment.

If you share the link in a LinkedIn direct message, the link will be replaced with a small styled card which has a short note from you, and your photo if you like. You can also share the link by email, or any other platform (WhatsApp, Slack, etc.)

When they click the link, they see a clean web page addressed to them - there's no cookies banner, nothing to download or sign up to. There's only a discreet ProfileCraft link if they want to understand where this came from.

Including a link to a web page made just for your target helps your email to stand out and cut through. It means your email only needs to do one job: earn the click.

Then the ProfileCraft page they see has much more than an email alone can include: your thinking and evidence, well structured and designed, with a clear action - and you'll know when they read it.

We record that the page is opened (i.e. the link was clicked), and when. We can't be certain who clicks it, but because you've only sent it to one person, it's usually clear who that is (and if they pass the link on, that's usually a good sign).

We also record how long they spend with it open, how far down they scroll, and which of your actions they click. You can see all this immediately in your Dashboard, so you know which messages are landing, and you can follow up at the right time if you like.

At the bottom of each profile is the 'Call to action' band. This has your email, and a Share button so they can pass the link to a colleague.

You can also choose up to 3 additional actions to offer them: a link to book a call with you, your LinkedIn profile, phone number, a website or online file link.

In one click, they can start a conversation with you.

Early users will always have free access to ProfileCraft, for as long as it exists. This covers current features, and future core features. We want to thank you for helping us to develop and improve ProfileCraft in its early days.

There's only one proviso: if in future we add features that cost us to deliver, we may have to ask you to contribute if you want to use these.

We plan to offer ProfileCraft more widely soon, on free or paid plans.

Click 'Feedback' at the bottom of the Dashboard - or you can email us at support@profilecraft.net any time. The thing you ask for might be the next thing we build!